About Market

The Middle East, especially Saudi Arabia, presents one of the most promising frontiers for specialty coffee, driven by:

• Cultural Transformation

  Increased café culture and premium beverage demand

• Economic Diversification

  Vision 2030 emphasizes lifestyle innovation and non-oil sectors.

• Health & Ethical Consumption

  High demand for organic, traceable, and ethically sourced products

• Emerging Trends

  Emerging middle class with changing tastes